A page from General Press

General Press Corporation's of Natrona Heights newly redesigned site is an example of excellence in design, content, and presentation. The proof of this is the responses they receive from all over the world. Jim Wolff, Vice President of Sales and Marketing, said "the website is helping get the word out."

The day we interviewed Jim, he had inquiries from Mexico, Saudi Arabia, Iran, and Costa Rica that had just come in. "The web site has to be part of your whole marketing scheme," Jim said. He just returned from a national printing conference where the web site was marketed to many contacts.

General Press is one of those golden gems hidden away in our Alle-Kiski Valley that many folks don't know about. A specialized commercial printing and packaging solutions company that has been in business 65 years, their clients are the who's who of America's corporations. Clients range from Smucker's to Pillsbury, Giant Eagle, and many well-known colleges and universities.

The web site at www.generalpress.com is one of the cleanest and easiest to navigate, with clear and crisp content and well-written information that should inform any person looking to do business with the company. Five of the seven navigation buttons have drop-down menus to further direct a searcher, so if you are in a hurry it is easy to locate what you need.

The site is uncluttered, a very nice open format with plenty of space to accent photos and content, and easy to move through without straining or guessing what to do next. This is a great accomplishment as many sites make it difficult once you get to inside pages.

Their home page is an excellent example of presenting the company quickly with a collage photo of their printing press and products. Jim explained they hired a consultant to work with them on redesigning the site; for the design they engaged Bitterolf Marketing. They have made a serious investment in doing it right and it shows.

The web site also has a very practical side with an FTP login section for customers to electronically transmit to the printing plant and receive proofs back. This is another positive for both the company and customer.